In effect, every sprint led us closer to a working prototype that addressed the most fundamental business travel needs. Knowing that users want to feel less overwhelmed by business travel and simultaneously want it to be something they look forward to, we sought to use design and analytics to highlight the most important aspects of a trip and provide tailored recommendations while at a new destination. We used biweekly check-ins with our broader team to help us achieve these goals.
Juggling the variety of user travel scenarios meant designing an experience that would adapt to every user. If successful, this would enable each user to focus only on the most pertinent aspects of a trip. While ideal in theory, designing such an experience was by no means a trivial task.
From an upfront Design Thinking standpoint, we had to exhaust all of the potential travel scenarios with end users. By synthesizing common themes, we were able to devise the outcomes we sought: easy access to trip information, personalized recommendations (gyms, restaurants, attractions) as well as up-to-date policy and legal information in human-readable formats.
Two versions of the landing screen, which illustrate how the interface would dynamically flex based on the hours before a user's next travel event.
A detailed view of a user's itinerary and action sheet options.
All of these intersections meant managing touch points with multiple parties on the project: end users, data scientists, software engineers and legal entities. Wearing multiple hats became the norm on this project, so organization and time management evolved as design skills in and of themselves.
The prototype was ultimately sunset in late 2018, largely due to the overhead of maintaining content. We learned the hard way of the cold-start problem in data-driven apps, and unfortunately our team wasn't large enough to manage the overhead. That said, we learned a lot from this project!